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Keynotes, workshops, and conversations about goodness in business.

TEDx Talk

The Magic of Goodness

With over 300,000 views, this talk explores why goodness, not greatness, is the key to meaningful success.

Viewer Comments
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@TammyBailey-m7l

I like the idea of a 'charge' and 'drain' list. It's so simple. We often just go on autopilot and don't stop to think why we feel so exhausted. It's probably a million small 'drains' we're not even noticing.

2 weeks ago
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@JoyLastin

This is a great point for education. Schools are all about 'what do you want to be' and pushing kids toward career paths. We don't spend nearly enough time on character development, on the 'who' they're becoming.

3 months ago
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@Gafhuko

This is the kind of talk that makes you want to reassess everything.

4 months ago
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@ProbablyWrong-Again

This feels very connected to the idea of "quiet quitting". People aren't necessarily lazy, they're just drained from chasing a version of greatness that doesn't actually align with their own goodness.

4 months ago
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@LeraWeri

"Good is the foundation." I much prefer that to "good is the enemy."

4 months ago
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@KristineBätz

Erik seems like someone who's actually lived what he's teaching. Not just theory.

5 months ago
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@KenyHuru

You made me realize I need to check my own battery more often, not just my phone's.

5 months ago
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@Thatonegirlmaybe

This talk felt like it was speaking directly to my experience over the last couple of years. I chased a promotion (greatness) and got it, but my well-being took a massive hit and I started dreading Mondays. I'm now actively trying to realign my career with what actually charges my battery, not just what looks good on a CV.

6 months ago
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@SabieneSeiberl

Erik's idea of "goodness" contrasts sharply with "hustle culture" that's so popular online. Hustle culture is all about sacrificing current well-being for a future payoff. He's arguing that well-being IS the foundation, not something to be sacrificed.

6 months ago
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@UnderratedAwake

This reminds me so much of my first job out of uni. The company had all the prestige, big name clients, the works. I thought I'd "made it". But the culture was toxic and I was miserable. I left after a year for a much smaller company and my friends thought I was crazy. Best decision ever.

7 months ago
These are just 10 of the 100+ comments on YouTube →

Topics

What Erik Speaks About

Tailored talks for conferences, leadership retreats, and corporate events.

Keynote

Goodness over Greatness

Why character-driven leadership outperforms hustle culture, and how business owners can make the shift without sacrificing results. Based on the book and Erik's own journey from CEO to coach.

Workshop

Escaping the Hustle Trap

The patterns that keep entrepreneurs stuck in unsustainable cycles, and practical steps to break free.

Culture

Building Culture on Purpose

Design a company culture that attracts the right people, retains talent, and reflects your values.

Framework

Designing Your Rhythm

A practical framework for creating sustainable routines that nourish both professional ambition and personal fulfillment. Includes hands-on exercises from the Goodness Journey.

Is Your Team Stuck in a Greatness Trap?

Take the free assessment to identify which patterns might be undermining your team's fulfillment and impact.

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“Growth without goodness is hollow.”

A hand reaching for the Goodness over Greatness book

Availability

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Erik speaks at conferences, corporate events, leadership retreats, and community gatherings. Reach out to discuss availability and topics.

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